Magazine Spit; What Happened

Magazine Spit; What Happened!

 I’ve been asked by New York based magazine writers, readers, friends and insiders!

What happened?

What happened to what I ask!  Of course I know precisely what’s being asked? And what happened to the magazine publication business that was once the king Cones of corner news stands, the corner landmarks for us pedestrians, and the bread and butter of New York news stands, literally.

Where is the industry heading? They ask! What happened to the joy! The happiness! The camaraderie, the fulfillment!   Is the landslide solely due to the World Wide Web? And my response is always the same! Yes, but that’s only a small part of the problem.

Folks it’s an easy answer! But first, as always, as I’ve said many times! The ancient ways of doing things die a slow and painful death. In general information became a-allot easier, quicker, minus all the added bullshit include in articles. Personal opinion to stir up controversy and sales believing that’s what sells is in today’s world is bad behavior, and most important, the thing that ruins most everything… a thing called “egos.”

Think about the mind-set, the guts of the magazines that do well, vs. the magazines that are not doing quite so well as in the past. It’s about honesty-substance- heartfelt photos / pictures that appeal to our natural senses, to the eye, listen, feel what people are saying! Tits and ass is nice, but vanishes quickly, saved for select publications.

Publications that shined once-upon-a-time are crying because of the morbid reluctance to change. Seek Risk, and that’s freighting to the principles, why? Because Monday morning they may not have a job, that’s bullshit though, they should be commented for seeking something a-bit refreshing.

If your publication is to reach a broad selection of readers with sums of articles, interests,  lets exclude  select markets, (autos, electronics, etc) you must provide honesty, integrity…folks are tired with being bullshitted. The web provides us immediate information, and we can grab only what we need within seconds / minutes without someone’s personal biased opinion. Your influence is not necessary, today people dislike troublemakers more now than any other time in history, and they may listen for a second, than disregard you forever.

 Information is free, as opposed to the News Stand price; people buy magazines when they have nonsense disposal dollars to spend on a 30 minute thirst to read, five dollars to read someone’s bitching is a bit much.

Magazines have an awful habit; their philosophy dates back to the beginning of time. The sales crap, and you find it all over the place, “don’t tell me how much you are saving me, that now I can have it for dimes and nickels for a year subscription, that means you have been screwing me and lying to me for years.

 What has damaged the magazine industry, and righteously so, is when they share their opinion.  Give an opinion! Don’t take sides; you piss people off! To read about journalists capitalizing on creating controversy, baloney! Not everyone enjoys people who throw stones.

Again, it’s easy to pull up information today and read only the facts; we can make up our own minds about something or somebody.

Think of the big publication houses, look   at the drop-off in sales, and ask yourself why!

The celebrity market has fallen –off, why? Because readers don’t want to read about young adults whining, some do! Most don’t.

In the past, I spoke about the drop-off / boredom / poor, less than fine make-up that is the Award Shows. A reflection in recent past years Awards shows, prove to me someone was paying attention.

(You must provide substantial insight accompanied with whatever it is your presenting, a clever and knowledge viewpoint for the reader / viewer.) Readers toss aside magazines, viewers turn-off TV’s.    

I just told you why, and I’m right, 4 once, ha-ha.

Write about core issues, be sincere, honesty wins!

Television can get-away with quick snip-its, their under time constraints, they do-it logically, most of the time.  Face-time vs. pen is a topic for another time.